I’ve been thinking about what the mass media might soon be characterizing as Barack Obama’s white people problem, specifically why he continues to trail in the primary voting behind Hillary Clinton among working-class white people. I’ve heard the media geniuses chew it over and remain unconvinced that any of them can locate their asses without teleprompter notes.
I also realize that the Obama campaign is unlikely to read this, not to mention they’ve already got plenty of smart folks on board and do not need more chatter from ex-hacks like me.
Nevertheless.
Obama’s dilemma is this: he is perceived as being hurt by Clinton’s attacks, many of which are based on calculated misstatements and really creepy innuendo, and he can’t directly counter this, other than by what he has been doing, namely, rationally critiquing the irrational, and staying about as calm as possible while doing so. Once in a while, he pops off, e.g. his “Annie Oakley” remarks. Mostly, he remains attached to his own message.
His best course is to go past her, not through her, and he’s trying to do that. But in the media orgy accompanying the Clintons’ knee-capping tactics, and its complicity in presenting the “race” as she and her mouthpieces McAuliffe and Carville – and lately Ed Rendell – define it, we get solemn, if disjointed pontification which thinks it is analysis, the parsing of the Pennsylvania vote showing huge Clinton majorities among white women, Catholics, and, especially, ‘white working people.’
The upshot of all of the above is that Obama, whose candidacy offers real hope for Americans caught in the NAFTA-engineered downward spiral which has seen millions of jobs shipped elsewhere, cannot seem to break through. He speaks in generalities, the media types say, while she speaks in specifics. He gives speeches but she’s the “fighter” who will be on their side.
By their definition, he cannot be seen as “strong” unless he gets down into the gutter with those who are attacking him.
Obama also has a problem of a different nature, one that’s deeper and more dangerous than the high-wire act just described. It is one everyone can see but evidently nobody knows how to remedy.
The tracking and exit polls in primary states, especially Ohio and Pennsylvania, give Clinton a substantial lead among what the media terms “working-class whites.” This fact has not gone unnoticed by the media, the super delegates, and the Clinton campaign, which argues that the numbers prove Obama’s weakness in a general election race against McCain. It is these numbers which have halted what had been a constant stream of super delegates declaring for Obama; even with the pressure of party leaders to make a decision, the rest of the ‘undecideds’ are frozen. They are beginning to wonder whether Clinton’s claim to be a stronger nominee have merit.
Obama partisans, and the campaign itself, have responded to the data with several arguments. These include:
* Most of these “working-class whites” for Clinton are older voters, who feel a strong loyalty to Clinton arising from the years of her husband’s presidency.
* There is no group which is electorially more important than another. Obama has very large numbers among voters under 35, and more than ninety percent of black voters. His margins in these groups offset the noted losses, and anyhow most will return in the general election.
* He simply needs more time for these voters to get to know him. And it’s true that his numbers, especially in Ohio and Pennsylvania, improved quite a lot from the 20-point deficits he’s had to run against, closing to 9% in Pennsylvania (the media is, again, wrong, saying it’s 10%).
* The “working-class white” voters are heavily influenced by the state parties, and when a popular governor such as Ed Rendell is backing the other candidate it’s not surprising this demographic would vote for Clinton.
All of which may have some truth to them, but none of them get the to the dangerous heart of the matter.
Consider these things:
* In the days before Pennsylvania, all the polls had the “undecided” number at, roughly, ten percent. The Obama campaign believed that the six- and seven-percent spreads in the final week would therefore narrow to maybe 4% in the vote. An insurgent candidate who is not as well known as the one who is leading, nearly always picks up a majority of these “undecideds.” Not this time. The undecided voters broke for Clinton by a margin of better than 2-1.
* Polls have been consistent that Clinton has seriously bad numbers on questions such as whether she was playing dirty politics, whether she could win against McCain, and even as to her veracity. Really terrible numbers. And, still, she scored big, big margins in districts where her numbers weren’t good.
* A key question –– although the numbers here are obviously unreliable –– asked voters whether they would not vote for a candidate because of his race. The poll showed 5-6%. It would be a reasonable inference that a true number might be twice that.
A lot of people voted for Clinton who do not like her or trust her; many of these have told poll takers that they preferred McCain over Obama (and often over her, as well). Why would voters do that? They would do that if they perceive that Obama is worse. But Obama is not worse, not according to these same polls. He has consistently higher numbers on matters of trust and integrity, for example.
It is not because Obama hasn’t passed the ludicrous Clinton “Commander-in-Chief Test.” With Clinton flat-out lying about “bullets flying” in Bosnia, how could she be trusted to tell the truth about anything. This wasn’t ‘fudging’ the facts but creating an entirely separate reality. There are psychiatric terms for this kind of behavior. Still, the “white working class” voted for her.
Here’s what I think is happening and why I think it’s very dangerous to Obama.
If you asked the working class white voters whether race was a factor in Ohio and Pennsylvania, they would, for the most part, deny it and they would not be smiling. I suggest that a great many of these voters would be wrong about that, and that they do not know it.
But Obama’s race is costing him with this group of voters especially. These are the so-called Reagan voters. Once, they were voters for George Wallace, Alabama’s eternal governor who scored 40% in the Indiana primary in 1964. These are the voters who are bitter, as Obama told a small audience and, of course, the whole world thanks to the internet.
America is still completely messed-up around race. Let’s be honest about this; Obama ackowledges this fact, notably in his remarkable speech from Philadelphia, “A more perfect union.”
In the nineteen-seventies, the remnants of a ‘liberal’ wave from the sixties, coupled with continued agitation for equal rights for blacks, and garnished by a couple of court decisions, invented two things which have so angered working class whites that they broke away from the Democratic Party and gave Reagan two landslides.
Busing of school children. Affirmative action.
To the vast majority of working-class white voters, their antipathy to these programs is not the product of racism. They do not view themselves as racists. But they have experienced these “progressive” changes as coming entirely at their expense, and they are right.
When the courts ordered busing of students in order to ‘correct’ inequalities in education, it was the children in working-class families who were bused to largely black schools; black children were often bused into schools in working class neighborhoods. The children of white, rich liberals, those who are now excoriated as “latte-sipping elitists”, were not bused; they were enrolled in private schools. It was to be the working-class whites who took the cultural impact of busing.
When affirmative action became law, the jobs for which blacks were being hired were those formerly held by working-class whites. These were not new jobs, because the society made no serious commitment to assist the poor economically. Blacks were not being hired to replace rich white people. The economic toll was taken against working-class whites.
These ‘liberal’ policies have thus become synonymous with two crushing blows to the working-class white communities across America, largely in the midwest but elsewhere as well. It would be a fair generality that working-class whites see themselves as hard-working, patriotic, play-by-the-rules Americans who have been shafted –– not by the corporate power structure, as John Edwards tried to convince them, but by Democrats who pushed for these policies. That’s what right-wing commentators told them. It’s what the right-wing mass media told them.
It’s a burden that Democratic candidates for President have had to deal with, largely unsuccessfully. With the Reagan backlash, nominees from Mondale and Dukakis to Gore and Kerry have lost millions of votes because of it. Carter and Bill Clinton were able to overcome it, possibly due to their strong southern support.
The dilemma facing Barack Obama is exponentially worse because there is nothing he can say, seemingly, to overcome it. White, working-class Democrats look at him and think, unavoidably, of busing and affirmative action. It is an image that is at work here, a deep, lasting symbol of what they perceive to be at the root of their troubles.
The seriousness of this problem for the Obama campaign cannot be overstated.
Voters of all political stripes and leanings may believe that they select candidates for cogent reasons. But most of those ‘reasons’, on examination, derive from powerful subconscious responses to iconic or symbolic images. When a candidate stirs voters into a runaway phenomonen, as happened with Reagan and now with Obama, it’s because his (or her) persona resonates with primal hopes and fears in a direct and undeniable way.
It’s not policies or a party’s platform that does this. It is never mundane. The fervor for Hillary Clinton, for example, has almost nothing to do with her “competence” or “experience.” Neither of those qualities have shown up over the course of the campaign, and the candidate has undermined her own claims via blatant lies, e.g. the Bosnia sniper fire causing her to run for the car. Her principal attraction as a candidate is her gender. That fact resonates with a large number of women, especially those over fifty years of age, because their histories are sympathetic with hers. They have lived in a country which systematically denied equal rights to women in nearly every sphere of public life. When they see her it is not really what she says that moves them. It is their loyalty to the struggles they’ve gone through themselves.
The issue of gender, which is still unaddressed by anybody in this campaign, is in its own way as strong and risky for Clinton as Obama’s race is for him. Anything which resonates so deeply has the capacity to create great change or havoc.
One reason for Obama’s likely nomination is that he’s handled the race issue with brilliance and Clinton has not known what to do about gender, playing to it while claiming victimhood, and fiercely aware that she is caught in her own traps on it. She is a very smart candidate, and a pioneer, but she has not been able to solve her puzzle.
Obama’s going to be nominated. The question is whether he can be elected given his race and its cumulative legacy in the minds of working-class white voters. He will have to find a means to help America through this passage.
Let me tell you a little story about a fellow named Tony Schwartz. Mr. Schwartz was a p.r. man back in the sixties who had a nice handle on the onrushing electric information age; he hung around with people like Marshall McLuhan. He also advised at least one political campaign: the Johnson campaign against Goldwater in 1964.
Mr. Schwartz authored a book entitled “The Responsive Chord”, which remains the most vivid and useful account available on how a candidate can win.
Mr. Schwartz was the brains behind the “daisy” advertisement which, effectively, sank Barry Goldwater. In the television spot, a little girl picks daisies until a mushroom cloud suddenly appears behind her. “Vote,” it says, “as if your world depends on it.” You couldn’t beat that. Neither could Goldwater.
What Schwartz understood is that votes are not won as a result of cogent, intellectual argument. People can’t follow those arguments and think they’re being talked down to. They distrust candidates who appear to be remote, and they don’t see how anyone who talks that way can possibly understand them. But human beings are moved by symbols, symbols which represent their most heartfelt desires, longings, fears, and aspirations. The mushroom cloud obliterated Goldwater. No one had to put into words the distasteful argument that the G.O.P. nominee was a crazy man who might blow up the world.
Much of Senator Obama’s success in spreading his message is derived from his appeal to what’s best in us, and to the relentless inclusionary perorations. Even the title of his brilliant Philadelphia speech, “A More Perfect Union”, is an effective symbol because it evokes very strong, positive images in those who hear it.
But in order to solve the riddle, in order to find his natural support among working people, he will need something elemental, something which resonates not only with the target audience but with a vast majority of the population. He needs something so extraordinary that it overrides the racial fears and resentments which still poison the nation.
***
Next post: what Obama might do: ADVANCED TEXT

